As part of our continued support for our international and domestic customers in China, we continually review, analyse and understand why certain companies succeed and others fail in their attempts to land and grow their business in China.

As part of this, our Asia-Pacific Business Unit and our in-house Anthropologist have undertaken a literature review of all the research on Starbucks and their incredible growth and success in China. As well as a confidential 13-page report that will inform our advisory services going forward, for our customers and perspective customers we have created a presentation and powerpoint on the 17 factors that have been, as a combination, distinct and effective in Starbucks strategy and execution.

It is available here;

Kabillion PP How Starbucks got it so right in China

And as always we welcome any conversation, dialogue, debate or enquiry in relation to this post, or in relation to how Kabillion Group Ltd can support your ambitions in China. Feel free to contact us on the webform on this site, or email us at AskPeter@kabillion.co.uk